DAVID CHIPPERFIELD ARCHITECTS & YACADEMY

2020

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Deconstructing Lamborghini is an exhibit that disassembles the identity of the 11 billion dollar company. How can we fully understand the future of the brand, if not compared to the past? Breaking the car down into its individual elements, and exploded across floor levels symbolizes a junction between the past and the present. The design not only deconstructs the Lamborghini, but the entire museum. Custom wall systems fragment across the space, creating a visual hierarchy and elements of discovery. The concept inverts the classic story of the assembly line, and reimagines a unique interpretation of Lamborghini.